OppSource.com
The opportunity source for your sales force

Now, You Can Do More with Less

Do more with less.  For the sales and marketing teams at technology companies like yours, it's a familiar refrain.  Close more sales.  Do more cold-calling.  Find more leads.  We need more revenue.  Do it in less time.  Spend less money.  Buy fewer tools.  Use fewer people.

Outsourced solutions?  You've heard the song and dance.  Marketing agencies charge top dollar for fancy campaigns.  Then, they turn over long lists of leads that aren't sales-ready by a long shot.  Telemarketing and appointment-setting shops are the same old story.  Sure, they get your sales staff appointments – mostly with people ready to waste their time.

No thanks, you say.  I'll do it myself.

But what if you really could do more with less?  Instead of more (an unmanageable list of unqualified leads), what if someone gave you less (a heaping handful of qualified opportunities with buyers looking for solutions like yours)? 

Now we're talking.

We're oppSource.com – the opportunity source for your sales force.  We take your pot of leads and continue adding new ones.  Then, we nurture them.  We feed them valuable information and respond to their needs immediately.  Soon, they recognize you as an expert worth listening to, understand how you can solve their problem, and see you as a trusted provider for the solution they need. 

And then one day, they're ready to buy.  We set the appointment and deliver this sales-ready qualified opportunity to your sales force's doorstep.  Now that's a delivery you can smile about.

Stop Letting the Big One Get Away 

Odds are you're letting major sales slip through your hands.  Most technology companies think they need more leads.  Truth is they need to take better care of the ones they already have.  Consider these numbers from the Sirius Decisions Research Group:

• 80-percent of all the leads a company generates never receive any follow-up.
• 80-percent of leads that do receive follow-up are permanently disqualified because they don't represent an immediate sale.
• 80-percent of these disqualified leads end up buying a solution like yours within the next two years.

Can you afford to let three out of every four future sales opportunities get away while your overworked sales staff pursues only their hottest leads?  We didn't think so. 

The problem with this strategy is it creates a "feast or famine" situation.  When your sales force closes a few hot leads, the work comes rolling in.  And when the leads they've been pursuing fizzle out, revenue dries up.  But nurturing the vast majority of leads that aren't sales-ready now ensures your sales pipeline always has a steady stream of leads flowing through it.  And that's where oppSource.com comes in.

At oppSource.com we create demand, on demand.  We constantly nurture and respond to your leads that are not yet sales-ready, so your sales force can focus on what they do best: closing sales.  With us on your team, you can say goodbye to your days of feast or famine.  

The Best of Both Worlds

"So how does this really work?  It sounds too good to be true."

We're glad you asked.  Our system is based on the model best-in-class companies use to nurture their leads.  A model we've refined with lots of practice, plenty of experience and the best technology for the job. 

We use the digital connection of e-mail and the Web combined with the personal connection of our demand creation experts.  Together, these two methods are a powerful combination that gives you the best of both worlds – the oppSource Connect.  It's a process with four basic steps.

Create Demand

Creating demand starts with leads, which come in two flavors.  The first flavor is leads you've already generated, including stale leads hanging around sales department and leads buried in your CRM system.  The second flavor is new leads we find for you by helping you identify your ideal prospects, then adding them to your current database or to a new database we develop for you.

We bring both flavors of leads along with custom-tailored e-mail campaigns feeding them the information they're looking for including educational white papers, valuable reports and timely articles.  These e-mails link each prospect to a personalized, branded microsite where we track their activity.  When the prospect begins to spend more time with the site, they're ready for an immediate response.

Respond Immediately

Once a prospect's interest in the valuable content on their personalized microsite increases, our demand creation experts jump in with immediate response.  These professional callers are trained to ask the right questions and listen to the prospect's needs – determining exactly where they are in their buying  cycle.  They're also meticulous in their note-taking and data coding, ensuring you always have reliable information about every prospect at your fingertips.

We're so confident in the professionalism and skills of our demand creation experts that we encourage you to listen in on the calls they're making to your prospects at any time.  

Nurture Leads

The first few times our callers speak with your prospect, they probably won't be ready to buy – but they'll be getting closer.  At the right moment, we'll start e-mailing the prospect more solution-specific information, such as your customer case studies and solution brochures.  We'll continue to monitor their microsite activity and respond immediately as needed.  We repeat these nurture-respond cycles all the way up to the day they're ready to engage with your expert and discuss how you can help them solve their problem.  

Deliver Qualified Opportunities

In the final stage of our opportunity discovery process, our demand creation experts' in-depth conversations with your prospect signal they're ready to buy.  That's great news!  Our team sets an appointment for your sales force.

But here's where it gets even better – this isn't any old sales appointment.  Your company is now this prospect's trusted source of information.  They're not just ready to buy – they're ready to buy from you.  And to top it all off, you have instant access to loads of background information we've gathered, giving you the inside track.  This is not just another hot lead.  It's a qualified opportunity. 

Getting the Most for Your Money

We've now told you the entire formula for sales success.  Why not just run out and try it yourself?

You could if you wanted to, but we wouldn’t advise it.  The reason so many companies fail in the lead nurturing and prospecting arena isn't that they don't know how.  It's that they don't have the technology, manpower, training programs, methodology and infrastructure necessary to pull it off.

If you're a giant Fortune 500, you may want to go it alone.  But if you're a regular-sized company with a complex sales cycle and a direct sales force, we're the solution you've been searching for.

Effective demand generation requires a unique set of purpose-built technology.  When it comes to call queuing, call management and capturing call outcome information, your CRM systems just won't cut it.  Building personalized microsites to track each prospect's activity is an art form.  Creating e-mail campaigns to capture and engage your prospects is a science.  Not to mention the effort and expertise required to identify or produce the educational information you'll be offering. 

Of course, technology and expertise is only half the battle.  Once you have the system in place, you'll need to measure it to see if it's working.  Our systems track a wide variety of metrics – helping us to constantly improve your campaign and allowing you to easily measure return on investment.

With oppSource.com, you harness the full potential of the leads you create in a way you simply couldn't on your own.  As your partner, we'll make the most of your sales and marketing dollar, ensuring the value of each lead is maximized and providing a constant flow of highly qualified, sales-ready opportunities.

A New World of Opportunities

Imagine a world where there's no more wishing, hoping or praying a hot new lead will come your way.  In this world, you know qualified opportunities will be delivered on a regular, predictable basis.  Can you afford to let it pass you by?  With oppSource.com on your team, you get:

• The peace of mind that comes with knowing your sales pipeline is full from top to bottom.
• A proven end-to-end demand creation system used by best-in-class companies to produce impressive sales revenue.
• A way to build relationships with prospects that would have slipped through your sales funnel and purchased another product or service.
• The tools you need to show a measurable return on investment for your marketing dollar.
• Expertise and technology you couldn't afford with an in-house solution.
• Qualified opportunities ready to buy from your company, delivered consistently to your sales force along with all the background information they need to close the sale.

We've helped technology companies just like yours go from start-up status to hundreds of millions in revenue.  Now, we're ready to become the opportunity source for your sales force.  Get in touch today to learn about the opportunities we can create for you.